If you arrived here from a letter
Then the first exercise is already complete, and you were the subject of it. Below is the letter you received, taken apart. Every technique in it appears later in the curriculum, which is the reason it was sent.
01
The undescribable service
The letter stated that the work could not be described, and gave a professional-sounding reason: describing it would prematurely fix its characterisation. This is Module 1. Characterisation determines treatment, so vagueness is not evasion, it is the product. A real firm using this line is telling you the truth about why it will not tell you anything.
02
Selection without disclosure
The letter gave no selection criteria and said it would not be sent again. You were asked to treat an undisclosed selection as evidence that the approach concerned you. A selective mailing can be legitimate; this letter supplies no way to check its basis. The no-repeat assurance asks you to act before that relevance has been established.
03
The second call
The letter said its clients engage it after their existing advisers, who were competent for a different decade. This flatters you, discredits the people currently reviewing your files, and does both without naming anyone or making a claim that could be tested.
04
Before your advisers
You were asked to read this personally and form a view before discussing it with the advisers holding your file. Separating a decision-maker from the people whose job is to review their decisions is the whole mechanism, and it was addressed to you in a sentence that sounded like discretion.
05
No attachment, no fee, no signature
Nothing was enclosed that could be circulated, filed, priced or attributed. The letter closed by noting it was unsigned in accordance with standing practice. Module 3 covers why a document with no author is a feature of a structure rather than an oversight.
06
The only concrete fact
One address, unprotected, with the observation that those for whom it is intended recognise it without assistance. You are reading it. Whether that means you recognised it or that the technique worked is a question this course exists to make answerable.
What the letter was actually offering. Not the services. The services do not exist and the firm that appeared to send it does not either. What was offered, and what is here, is the ability to recognise the approach when it is genuine, because it will not arrive marked as satire. It will arrive on good paper, from a real firm, with a real partner's name, and it will use several of the techniques above in the same order.
Why this was worth the postage. You could have been sent a brochure about recognising manipulative advisory approaches. You would not have read it. Instead you were sent one, you read it to the end, and you came to the address. The demonstration cost a stamp and is more persuasive than the curriculum it advertises, which is itself the finding: the technique works on people who are certain it would not, and seniority is not protective. It is the qualifying criterion.